One in four women are victims of domestic violence in the US.
These women are in constant fear in their own homes and are struggling with finding places where they are safe. At Home Depot, we are doing our best to make sure that women are always safe and feel confident.
Target Audience
targeting 25 to 40 year old Women who are looking for a place where they can feel like home outside of their home.
A place where they feel safe and can escape reality. Somewhere, they feel seen and heard when no one else is listening. These women are looking for a place to feel empowered and encouraged to spark their inner BADASS.
Audience TRUTH
Women experience pressure to uphold society standards of feminity.
Audience TENSION
I feel like I have the whole society watching me, making me feel invisible and forgotten.
Single-Minded Proposition (SMP)
WHERE YOU CAN BE YOU
We bring safety to you. With over 2,000 stores across the US, we make sure everyone has a safe place to go if needed. Introducing the Home Depot café open 24/7 to ensure safety for all regardless of who you are.
To make our message even more clear, we are showing our support on billboards acroos the US.
We make the statement clear. At Home Depot we use our hands for creating new homes, not tearing them apart
