Frame BEIS as the ultimate travel companion for all needs.
Target Audience
Targeting 25 to 40 year old women who are frequent, Fashion-conscious travelers, and want their luggage to reflect their personality.
For these travelers, convenience is key. They want their travels to be as easy as possible so they have time to take care of business.
Problem
People are more anxious than ever.
Since the COVID-19 pandemic, anxiety and depression have increased by 25% globally, making traveling even harder than before. So how can BEIS be that one thing that makes it a little bit easier for you?
Truth
Travelers want their experience to be as convenient and efficient as possible.
Tension
Traveling is exciting, but unexpected things make it stressful.
Single-Minded Proposition (SMP)
For unexpected moments
BUT BEIS MAKE ONE THING CLEAR. WE WILL NEVER LET YOU DOWN when the UNEXPected hits.
Unexpected things can happen when you least know it. You know when...
The TSA insists on inspecting your entire bag while you're on a tight schedule for a Zoom meeting.
Your child's applesauce spills, creating a mess all over your bag.
You overpack (again) and have to transfer clothes to another bag.
