I have always loved writing stories and being around people. I love when you have the time to sit down and talk to people honestly, hear their stories, and understand what they value. That is why I love strategy. For many people, strategy might be about creating the best main idea, but for me, It is so much more than that. It is about understanding people and making them feel recognized in your work, to make them feel seen and heard. That is key for any successful advertising campaign.